How to make your store opening a push to your business? How to convince your potential customers? How to make your store a destination shop? Often, we think events is not a marketing tools to promote, but here's some tips to make it profitable!
Step 1: Set Your Goals
Create Awareness: The grand opening is your first big marketing push. The expression “Grand Opening” carry a lot of buzz itself. You just have to make sure they reach a big audience! Go ahead to newspaper, radio & internet advertising.
Create Excitement: Your event needs to be enticing enough to win over the skeptics. If you’re bringing something new to town – say, opening the first frozen yogurt shop – then the product itself may be enough to draw a crowd. Consider giving out free samples, Food &Beverage...
Build Relationships: Potential customers are not the only people you want to attract. Grand openings are the perfect opportunity to build relationships with local business people, press and local politicians.
Create a Memorable and Positive Experience: No matter how engaging the event is, crowdedness, a lack of parking and/or long wait times can make visitors leave feeling bitter.
Step 2: Set your budget
Frequency and repetition will help your advertisements get noticed,
You don’t want to spend so much on your grand opening that it significantly reduces your ability to advertise during the rest of the year,
Keep a track on your budget.
Step 3: Book a Date for Your Grand Opening
Tap Into Existing Behavioral Patterns: When do people normally shop for your company’s product or service? What day of the week? Is it during the day or night?
Be Open for at Least 1-2 Weeks before having your grand opening event to analyse and to fix issues before a big crowd arrives,
Be Aware of Holidays and other events.
Step 4: Promote your Event
Online Coupon Advertising,
Marketing plan could be developed with our Encre d'Or team, contact them now to discuss about your projects!