And here comes your business low season?

March 25, 2019

Here are some tips for staying in business during your low season...

 "1. Clean Up Your Systems

If you have been running your business for a long time, you may do things a certain way because it’s how you have always done them. While technology has made a quantum leap from the typewriter to the smartphone, your systems may not have kept up. 

Of course, systems are not just related to technology. You may have archaic personnel systems or supply systems. 

Look carefully at your sales systems. Ask yourself if there is a weak link.


2. Catch up with Lost Leads

Most of us have met an old acquaintance at a business function at some point during the year and resolved to meet up and discuss a possible partnership or another opportunity, only to put it off and forget. The slow season is a good time to blow the dust off that post it note with a name scrawled on it and to pick up the phone.

Use your downtime during December to catch up with business acquaintances, existing customers and potential customers. It costs seven times more to gain a new client than to cultivate an existing one, meaning connections you have now are more profitable than getting new ones.

Surprisingly, as many as 90 percent of American companies fail to excavate this gold mine in their backyard. The slow season is the perfect time to reestablish relationships and build goodwill for the future sale or referral.


3. Improve Your Mailing Lists

Mailing lists can be a bigger headache to maintain than email lists. There’s more data to track, and it’s hard to know when an address isn’t valid anymore.

If you are mailing to businesses, double check to make sure the contact is still employed there (LinkedIn is a great tool for this). When the postal service redirects mailings, you’ll receive a record of new addresses. Use that information to update the database.

Make sure you enter the data to your mailing list in a consistent manner. Set up fields that separate first from last name, prefixes and suffixes, and breaks apart the mailing address. Remove duplicates.


4. Update Your Social Media Profiles

Many small businesses don’t have a lot of time to spend on social media. They often set up profiles and then forget to update the information on them.

It’s obviously important to publish on social media consistently, but profiles need refreshing too. Keeping a picture of your former receptionist on your Facebook page, six months after you let her go, gives a bad impression."


For more info, please contact your Encre d'Or team now!



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